Quantitative

• Landline Polling. We have polled voters via landline phone for almost 20 years for Presidents and small-town mayors. However, our experience here is much broader than just surveying voters on an upcoming election. We are experts at polling in hard-to-reach universes like business executives, young voters, and minorities. We also pride ourselves in our ability to conduct polling in limited geographic areas like small towns.
• Face-to-face polling. In addition to our US-based work, we are experienced in conducting polls face-to-face in countries where dialing telephone polls is not methodologically sound. We have partnerships across the globe that enable us to conduct international surveys in a  timely and accurate manner.
• Cell phone polling. The US, like other countries, is quickly abandoning its landline infrastructure, and we are on the cutting edge of this change. We are an industry leader in augmenting our traditional landline polls with cell phone samples; we pride ourselves in being able to make our landline surveys more accurate using cellphone completes, and doing so in a cost-effective manner.
• Analytics. We don’t stop working with the polling data once the survey is complete. We are skilled in running advanced computer analyses of data such as statistical voter modeling, regression analysis, and factor analysis.

 Qualitative

• Focus groups. We have conducted focus groups around the country and the world for corporate, political, and issue-advocacy clients. We are able to conduct focus groups of voters, opinion leaders, DC political insiders, campaign donors, and members of a specific organization, among many other groups.
• IDI’s. We also offer in-depth interviews for sensitive subjects and extremely high-level audiences (business executives, journalists, elected officials) where scheduling and confidentiality make conducting focus groups impossible.

Digital

• Online Polling. We use online polling primarily to reach hard-to-contact audience as well as to conduct surveys of organizations’ member lists. We also run sophisticated polling procedures like MaxDiff and coinjoint analysis.
• Online focus groups. In addition to traditional face-to-face focus groups, we conduct online focus groups. These allow us to recruit larger audiences than traditional focus groups, collect real-time data on participants’ feelings towards things like speeches or advertisements, and conduct groups not bound by geography—we can get the voters from across a district, state, or country in a virtual room where physical focus groups are limited to people a reasonable commute from the facility.
• Online Media Testing. Through web surveys, we conduct dial tests, control vs. treatment tests, and before and after tests of any type of media online (video, audio, or visual).
• Custom Polling Widgets. While most online polls track one question at a time (and are notoriously unreliable), we can use online surveys on clients’ website to not only ask richer questions but also match a particular person’s answers to any previous polls they have answered on a website, allowing us to do detailed crosstab analyses and build demographic profiles of website users.